The Unreasonable, an ongoing content franchise showcasing people from across industries who are changing the world in their own unique way.

The series gets its name from the George Bernard Shaw quote found in every Anomaly office: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man”.

The Unreasonable lives at, and will be driven by in-depth interviews with leaders from all facets of business that seek progress and change. The first episode features Zhang Zhoujie, a Chinese designer who is challenging the traditional notions and methods of design through digital means.

Teaser: The Unreasonable from Anomaly on Vimeo.